Denver Water is seeking Proposals from strategic marketing agencies to develop a targeted communications framework that aligns our programs, initiatives, and educational offerings with distinct customer segments. The framework should guide message development and channel selection to effectively engage each audience. In their Proposals, agencies should consider strategies and tactics that include but are not limited to mass media, direct mail, social media, email, and SMS—we are looking to the selected agency or agencies (“Agency”) to recommend the best mix of strategies to meet our goals within the potential budget options.
This work will support key initiatives, including: • Lead Reduction Program • Water Efficiency Program • Main Replacement Program Building on recent customer segmentation research, the Agency will design and execute engagement strategies tailored to priority audiences. These priority audiences are defined in the customer personas attached as Exhibit F – Customer Personas. The engagement strategies should include multicultural creative development, targeted media buying, and digital experience design. Key priorities include optimizing website content, expanding the email subscriber base, and delivering personalized, multi-platform experiences.
SOLICITATION DOCUMENTS AND ADDENDA Potential Proposers should obtain all relevant documents pertaining to this solicitation and all issued addenda from the Rocky Mountain E-Purchasing System website at www.bidnetdirect.com/colorado.
REQUESTS FOR CLARIFICATION AND ADDITIONAL INFORMATION All requests for clarification or additional information must be made in writing to the Procurement contact at the e-mail address shown below: Procurement Contact: Kristen Williams E-Mail: Kristen.Williams@denverwater.org Phone: 303-628-6484 The Denver Water Procurement Contact listed above is the sole point of contact between Denver Water and all Proposers. Proposers may not contact any other Denver Water personnel regarding this RFP during the RFP process without prior written authorization of this Procurement Contact. Responses to requests for clarification and additional information and/or changes to the RFP received before the deadline specified in the Schedule of Events will be made by written addendum. All responses to requests for clarification and additional information from any Proposer will be provided to all Proposers. Oral explanations, interpretations o
This work will support key initiatives, including: • Lead Reduction Program • Water Efficiency Program • Main Replacement Program Building on recent customer segmentation research, the Agency will design and execute engagement strategies tailored to priority audiences. These priority audiences are defined in the customer personas attached as Exhibit F – Customer Personas. The engagement strategies should include multicultural creative development, targeted media buying, and digital experience design. Key priorities include optimizing website content, expanding the email subscriber base, and delivering personalized, multi-platform experiences.
SOLICITATION DOCUMENTS AND ADDENDA Potential Proposers should obtain all relevant documents pertaining to this solicitation and all issued addenda from the Rocky Mountain E-Purchasing System website at www.bidnetdirect.com/colorado.
REQUESTS FOR CLARIFICATION AND ADDITIONAL INFORMATION All requests for clarification or additional information must be made in writing to the Procurement contact at the e-mail address shown below: Procurement Contact: Kristen Williams E-Mail: Kristen.Williams@denverwater.org Phone: 303-628-6484 The Denver Water Procurement Contact listed above is the sole point of contact between Denver Water and all Proposers. Proposers may not contact any other Denver Water personnel regarding this RFP during the RFP process without prior written authorization of this Procurement Contact. Responses to requests for clarification and additional information and/or changes to the RFP received before the deadline specified in the Schedule of Events will be made by written addendum. All responses to requests for clarification and additional information from any Proposer will be provided to all Proposers. Oral explanations, interpretations o